In this game, the player character is a human who lives in a village on an island, inhabited by various animal characters. The aim of the game is to make the island your home. Activities the characters engage in include fishing, bug catching, and fossil hunting. Collecting items is a main facet of this game then selling them for in-game currency (Bells).
Players can communicate with one another in the game and ‘visit’ one another’s islands if they are connected to Nintendo WiFi - ‘NookLink’. A paid membership is required in order to do this.