Once users create a ask.fm account they are encouraged to share their profile through other social media profiles. 

ask.fm operates a friend system where users can choose to ‘follow’ other users. Unlike other platforms users can’t find out who's following them. They can only know the total number of followers they have.

ask.fm offers users the ability to ask anonymous questions. This act fuels cruel and risky behaviour with reported incidents of severe bullying. Content can also be easily deleted at any time.