Children need to consider the personal information they share not only through their profile but also through the video content they share on this platform. If they introduce themselves with their full name at the start of a video then perform a dance wearing their school uniform, strangers are able to easily identify them.

As with sharing any information online, young people should also think about the fact that anything they share can be viewed by others, recorded, shared or forwarded. Children need to decide if the content they upload might be something they will regret in the future.

Children and parents alike should be aware of the in-app purchases. Users can purchase ‘TikTok coins’ which are then converted into digital rewards that can be sent to content creators as a way of showing support. Prices range from 99p - £99! These purchases are restricted to over 18s but as no age verification is required upon sign-up, anyone with an account that states they are 18 or over could then have access to these purchases.